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Our Quality

Held to the highest standards

We wouldn’t put anything in our bars that we wouldn’t feed to our own baby.
  • Sourced from real foods

  • Third-party tested

  • Organic ingredients

  • Synthetic Free

  • Kosher

  • Vegan

We wouldn’t put anything in our bars that we wouldn’t feed to our own baby.

a reimagined ingredient panel

The first prenatal with food-based micro- and macronutrients,

working together to deliver nutrition that can't fit in a pill.

what's inside

  • Whole Food Vitamins
  • Whole Food Minerals
  • Macronutrients
  • Digestion

Vitamin D3 - In addition to supporting bone health, recent studies have shown that vitamin D at 4000IU reduces the risk of preeclampsia, gestational diabetes, preterm birth, and low birth weight. Even in the sunniest locales, nearly 50% of women are deficient in Vitamin D. 

4000
IU

From Microalgae

667%
Daily value

Pregnancy & Lactation

Folate - Outside of its well-established role in pregnancy for preventing neural tube defects, folate has been shown to provide benefits against cardiovascular malformations and other adverse pregnancy outcomes. Natural folate from foods is highly bioactive and already in its methylated form. 

600
mcg DFE

From Leafy Greens

100%
DAILY VALUE

Pregnancy

Choline - A 2021 clinical trial showed that synthetic choline bitartrate, not choline from food, resulted in a rise of a dangerous chemical byproduct called TMAO. TMAO increases the risk for blood clots, preeclampsia, and gestational diabetes, all highly detrimental in pregnancy. 

110
mg

From Sunflower Seeds

25%
DAILY VALUE

Pregnancy

Vitamin A - Crucial for embryonic development and responsible for helping form the eyes, heart, arms, and legs. We source our Vitamin A from vegetables to ensure there’s no chance of overdose (which happens more commonly with supplements).

1300
mcg

Plant-based

100%
daily value

Pregnancy

Vitamin C - Known as the water-soluble antioxidant, fighting damaging free radicals that wreak havoc on cells and membranes. It also helps make collagen and greatly boosts iron absorption when consumed as part of a meal.

130
mg

From Citrus

110%
Daily Value

Pregnancy

Vitamin E - Fights reactive oxygen species that attack cell membranes and lipids, providing protection against oxidative stress, a risk factor for preeclampsia. Synthetic Vitamin E is only absorbed half as well as naturally occurring Vitamin E - which is why ours comes from seeds, spinach and broccoli.

24
mg

From Seeds and Greens

130%
Daily Value

Pregnancy

Vitamin K - Critical in blood clot formation, where deficiencies can lead to excessive bleeding before, during, and after delivery. Infants need it too, which is why the American Academy of Pediatrics recommends Vitamin K injections upon birth.

170
mcg

From Greens

190%
DAILY VALUE

Pregnancy

Thiamin (B1) - Thiamin is essential for nervous system and brain development - it’s involved in synthesizing a protective layer of fat around neurons called myelin, as well as several critical neurotransmitters. It’s also beneficial for language development and word retrieval.

1.8
mg

From Sunflower Seeds

130%
Daily Value

Pregnancy

Riboflavin (B2) - A study of more than 100 pregnant women found that riboflavin deficiency increased preeclampsia risk by almost 5-fold. Green vegetables are one of the best - and most natural - sources of riboflavin.

1.8
mg

From Sesame Seeds

120%
Daily Value

Pregnancy & Lactation

Niacin - Works through a compound called NAD to help maintain the structure and health of DNA, which is particularly critical during the earliest stages of embryonic development. It also supports energy levels before, during, and after pregnancy.

23
mg

From Mushrooms

130%
Daily Value

Pregnancy

Pantothenic Acid (B5) -Necessary for one of the most critical enzymes in our body, coenzyme A, and required for fat synthesis and fat burning. These reactions become increasingly vital during the prenatal phase helping women store and burn energy based on the body’s changing demands. 

7
mg

From Mushrooms

100%
Daily Value

Pregnancy & Lactation

Vitamin B6 - We include B6, alongside mint and ginger, at levels clinically-proven to reduce nausea. A number of studies have demonstrated reduction of morning sickness with Vitamin B6, even at doses as low as 1.28 mg per day.

2.5
mg

From Greens

130%
Daily Value

Pregnancy & Lactation

Biotin (B7) - Rapidly dividing cells require Biotin to support enzymes during cell division, particularly critical throughout embryonic development. Cell types that grow and renew most rapidly, such as hair, skin, and nails, may rely on Biotin the most. 

42
mcg

From Greens

120%
Daily Value

From Greens

Vitamin B12 - With boosted absorption from foods, Vitamin B12 is a critical cofactor for DNA replication and cell growth. Inadequate intake of B12 is associated with a wide range of adverse outcomes including premature delivery, low birth weight, and neural tube defects.

2.2
mcg

From Chlorella

80%
Daily Value

Pregnancy & Lactation

Calcium - This critical mineral is missing from most prenatals due to the sheer size being difficult to deliver in smaller pill and gummy formats. Yet, 20% of US women are deficient in calcium, which has been shown to reduce the risk of preterm labor and pregnancy-induced hypertension (PIH).

375
mg

From Seaweed

25%
Daily Value

Pregnancy

Iron - Blood supply increases by almost 50% during pregnancy to support the growing baby, making iron critical in this stage. 40% of women are iron-deficient in the third trimester, so we combine iron, which is notoriously poorly absorbed, with Vitamin C, to enhance iron absorption 2-3 fold.

18
mg

From Leafy Greens

67%
daily value

Pregnancy

Iodine - Women need double the iodine during pregnancy; it plays a critical role in normal fetal brain development. We deliver it at consensus science-backed levels, following the American Thyroid Association’s recommendation for iodine supplementation in pregnancy.

150
mcg

From Seaweed

50%
Daily Value

Pregnancy

Magnesium - Crucial for normal embryonic and fetal development - including DNA production - and just over half of US adults are not meeting magnesium requirements. Plus, most prenatal formulations do not contain appreciable, if any, magnesium.

120
mg

From Nuts and Seeds

20%
Daily Value

Pregnancy & Lactation

Zinc - Critical in protein synthesis and cell division, both integral to the developing fetus. More than 80% of women worldwide are deficient in zinc during pregnancy; taken at recommended levels, it’s associated with a modest reduction in premature deliveries.

10
mg

From Greens, Nuts, and Seeds

80%
Daily Value

Pregnancy & Lactation

Selenium - Deficiencies have been associated with gestational complications, miscarriage, and low birth weight. We provide excellent natural sources of selenium, like nuts, seeds and whole grains.

50
mcg

From Greens

70%
Daily Value

Pregnancy & Lactation

Copper - Requirements increase in pregnancy and lactation, largely to support the formation of red blood cells and connective tissue such as collagen. Low copper levels in pregnancy have been associated with premature rupture of membranes.

950
mcg

From Greens, Nuts, and Seeds

70%
Daily Value

Pregnancy & Lactation

Manganese - A 2000 study from Johns Hopkins found that boosting manganese levels early in pregnancy potentially reduces preeclampsia risk. It also helps in the formation of fetal bones and cartilage.

2.1
mg

From Leafy Greens and Nuts

80%
Daily Value

Pregnancy & Lactation

Chromium - Adequate Chromium levels are important in enhancing insulin function, which is necessary to maintain blood sugar throughout pregnancy. At least one study found that Chromium helped control blood glucose which can reduce the risk of gestational diabetes and other pregnancy-related complications.

31
mcg

From Cruciferous Vegetables

70%
Daily Value

Pregnancy & Lactation

Molybdenum - The need for Molybdenum is mildly elevated in pregnancy and lactation, as this trace mineral’s most important role is serving as a cofactor for reactions that break down unwanted and potentially harmful compounds. Whole grains and nuts are an excellent source.

40
mcg

From Leafy Vegetables & Nuts

80%
Daily Value

Pregnancy

DHA - DHA is particularly crucial during the last trimester of pregnancy to support the fetal brain growth spurt. Tend provides DHA at ACOG-recommended levels, from a vegan algae source with a uniquely chemical-free extraction process.

300
mg

From Microalgae

N/A
Daily Value

Not Established

Protein - Requirements increase during pregnancy to support fetal growth, and Tend is the first prenatal to acknowledge this macronutrient. Further, protein enhances vitamin and mineral bioavailability and causes the gut to further upregulate nutrient absorption.

5
grams

From Nuts and Seeds

8%
Daily Value

Pregnancy

Fat - Fats are absolutely required for the body to absorb fat-soluble vitamins A, D, E, and K. Further, dozens of processes critical to infant development and energy storage rely on this macronutrient.

10
grams

From Nuts and Seeds

10%
Daily Value

Pregnancy & Lactation

Prebiotic Fiber - Fiber greatly enhances mineral absorption, both for calcium and magnesium. Furthermore, good bacteria feed off prebiotic fiber and can help promote regularity.

8
grams

From Plant Roots

32%
Daily Value

Pregnancy and Lactation

Ginger - Used for ages as a digestive remedy, including against nausea, we include organic ginger in a proprietary anti-nausea blend based on research demonstrating its effectiveness against morning sickness.

N/A

From Organic Ginger Root

N/A
Daily Value

Not Established

Mint - With calming effects on the digestive system, we include organic mint to alleviate pregnancy nausea.

N/A

From Organic Mint Leaves

N/A
daily value

Not Established

Fiber - To aid digestion and reduce risk of constipation, we include fiber from organic plant roots, including Jerusalem artichoke. Furthermore, these compounds promote the growth of healthy bacteria in the gut while mtaintaining an optimum transit time, which promotes nutrient absorption.

8
grams

From Plant Root Fiber

32%
Daily Value

Pregnancy

Vitamin B6 - Shown to reduce symptoms of pregnancy nausea at just 1.28mg per day, we include food form B6 at 2.5mg, a safe and optimum dose, to relieve morning sickness.

2.5
mg

From Greens

120%
Daily Value

Pregnancy & Lactation

Whole Food Vitamins
Vitamin D3

Vitamin D3 - In addition to supporting bone health, recent studies have shown that vitamin D at 4000IU reduces the risk of preeclampsia, gestational diabetes, preterm birth, and low birth weight. Even in the sunniest locales, nearly 50% of women are deficient in Vitamin D. 

4000
IU

From Microalgae

667%
Daily value

Pregnancy & Lactation

Folate

Folate - Outside of its well-established role in pregnancy for preventing neural tube defects, folate has been shown to provide benefits against cardiovascular malformations and other adverse pregnancy outcomes. Natural folate from foods is highly bioactive and already in its methylated form. 

600
mcg DFE

From Leafy Greens

100%
DAILY VALUE

Pregnancy

choline

Choline - A 2021 clinical trial showed that synthetic choline bitartrate, not choline from food, resulted in a rise of a dangerous chemical byproduct called TMAO. TMAO increases the risk for blood clots, preeclampsia, and gestational diabetes, all highly detrimental in pregnancy. 

110
mg

From Sunflower Seeds

25%
DAILY VALUE

Pregnancy

Vitamin A

Vitamin A - Crucial for embryonic development and responsible for helping form the eyes, heart, arms, and legs. We source our Vitamin A from vegetables to ensure there’s no chance of overdose (which happens more commonly with supplements).

1300
mcg

Plant-based

100%
daily value

Pregnancy

vitamin c

Vitamin C - Known as the water-soluble antioxidant, fighting damaging free radicals that wreak havoc on cells and membranes. It also helps make collagen and greatly boosts iron absorption when consumed as part of a meal.

130
mg

From Citrus

110%
Daily Value

Pregnancy

vitamin e

Vitamin E - Fights reactive oxygen species that attack cell membranes and lipids, providing protection against oxidative stress, a risk factor for preeclampsia. Synthetic Vitamin E is only absorbed half as well as naturally occurring Vitamin E - which is why ours comes from seeds, spinach and broccoli.

24
mg

From Seeds and Greens

130%
Daily Value

Pregnancy

vitamin k

Vitamin K - Critical in blood clot formation, where deficiencies can lead to excessive bleeding before, during, and after delivery. Infants need it too, which is why the American Academy of Pediatrics recommends Vitamin K injections upon birth.

170
mcg

From Greens

190%
DAILY VALUE

Pregnancy

Thiamin (B1)

Thiamin (B1) - Thiamin is essential for nervous system and brain development - it’s involved in synthesizing a protective layer of fat around neurons called myelin, as well as several critical neurotransmitters. It’s also beneficial for language development and word retrieval.

1.8
mg

From Sunflower Seeds

130%
Daily Value

Pregnancy

Riboflavin (B2)

Riboflavin (B2) - A study of more than 100 pregnant women found that riboflavin deficiency increased preeclampsia risk by almost 5-fold. Green vegetables are one of the best - and most natural - sources of riboflavin.

1.8
mg

From Sesame Seeds

120%
Daily Value

Pregnancy & Lactation

Niacin (B3)

Niacin - Works through a compound called NAD to help maintain the structure and health of DNA, which is particularly critical during the earliest stages of embryonic development. It also supports energy levels before, during, and after pregnancy.

23
mg

From Mushrooms

130%
Daily Value

Pregnancy

Pantothenic Acid (B5)

Pantothenic Acid (B5) -Necessary for one of the most critical enzymes in our body, coenzyme A, and required for fat synthesis and fat burning. These reactions become increasingly vital during the prenatal phase helping women store and burn energy based on the body’s changing demands. 

7
mg

From Mushrooms

100%
Daily Value

Pregnancy & Lactation

Vitamin B6

Vitamin B6 - We include B6, alongside mint and ginger, at levels clinically-proven to reduce nausea. A number of studies have demonstrated reduction of morning sickness with Vitamin B6, even at doses as low as 1.28 mg per day.

2.5
mg

From Greens

130%
Daily Value

Pregnancy & Lactation

Biotin (B7)

Biotin (B7) - Rapidly dividing cells require Biotin to support enzymes during cell division, particularly critical throughout embryonic development. Cell types that grow and renew most rapidly, such as hair, skin, and nails, may rely on Biotin the most. 

42
mcg

From Greens

120%
Daily Value

From Greens

Vitamin B12

Vitamin B12 - With boosted absorption from foods, Vitamin B12 is a critical cofactor for DNA replication and cell growth. Inadequate intake of B12 is associated with a wide range of adverse outcomes including premature delivery, low birth weight, and neural tube defects.

2.2
mcg

From Chlorella

80%
Daily Value

Pregnancy & Lactation

Whole Food Minerals
Calcium

Calcium - This critical mineral is missing from most prenatals due to the sheer size being difficult to deliver in smaller pill and gummy formats. Yet, 20% of US women are deficient in calcium, which has been shown to reduce the risk of preterm labor and pregnancy-induced hypertension (PIH).

375
mg

From Seaweed

25%
Daily Value

Pregnancy

Iron

Iron - Blood supply increases by almost 50% during pregnancy to support the growing baby, making iron critical in this stage. 40% of women are iron-deficient in the third trimester, so we combine iron, which is notoriously poorly absorbed, with Vitamin C, to enhance iron absorption 2-3 fold.

18
mg

From Leafy Greens

67%
daily value

Pregnancy

iodine

Iodine - Women need double the iodine during pregnancy; it plays a critical role in normal fetal brain development. We deliver it at consensus science-backed levels, following the American Thyroid Association’s recommendation for iodine supplementation in pregnancy.

150
mcg

From Seaweed

50%
Daily Value

Pregnancy

Magnesium

Magnesium - Crucial for normal embryonic and fetal development - including DNA production - and just over half of US adults are not meeting magnesium requirements. Plus, most prenatal formulations do not contain appreciable, if any, magnesium.

120
mg

From Nuts and Seeds

20%
Daily Value

Pregnancy & Lactation

Zinc

Zinc - Critical in protein synthesis and cell division, both integral to the developing fetus. More than 80% of women worldwide are deficient in zinc during pregnancy; taken at recommended levels, it’s associated with a modest reduction in premature deliveries.

10
mg

From Greens, Nuts, and Seeds

80%
Daily Value

Pregnancy & Lactation

Selenium

Selenium - Deficiencies have been associated with gestational complications, miscarriage, and low birth weight. We provide excellent natural sources of selenium, like nuts, seeds and whole grains.

50
mcg

From Greens

70%
Daily Value

Pregnancy & Lactation

Copper

Copper - Requirements increase in pregnancy and lactation, largely to support the formation of red blood cells and connective tissue such as collagen. Low copper levels in pregnancy have been associated with premature rupture of membranes.

950
mcg

From Greens, Nuts, and Seeds

70%
Daily Value

Pregnancy & Lactation

Manganese

Manganese - A 2000 study from Johns Hopkins found that boosting manganese levels early in pregnancy potentially reduces preeclampsia risk. It also helps in the formation of fetal bones and cartilage.

2.1
mg

From Leafy Greens and Nuts

80%
Daily Value

Pregnancy & Lactation

Chromium

Chromium - Adequate Chromium levels are important in enhancing insulin function, which is necessary to maintain blood sugar throughout pregnancy. At least one study found that Chromium helped control blood glucose which can reduce the risk of gestational diabetes and other pregnancy-related complications.

31
mcg

From Cruciferous Vegetables

70%
Daily Value

Pregnancy & Lactation

Molybdenum

Molybdenum - The need for Molybdenum is mildly elevated in pregnancy and lactation, as this trace mineral’s most important role is serving as a cofactor for reactions that break down unwanted and potentially harmful compounds. Whole grains and nuts are an excellent source.

40
mcg

From Leafy Vegetables & Nuts

80%
Daily Value

Pregnancy

Macronutrients
Omega-3 DHA

DHA - DHA is particularly crucial during the last trimester of pregnancy to support the fetal brain growth spurt. Tend provides DHA at ACOG-recommended levels, from a vegan algae source with a uniquely chemical-free extraction process.

300
mg

From Microalgae

N/A
Daily Value

Not Established

Protein

Protein - Requirements increase during pregnancy to support fetal growth, and Tend is the first prenatal to acknowledge this macronutrient. Further, protein enhances vitamin and mineral bioavailability and causes the gut to further upregulate nutrient absorption.

5
grams

From Nuts and Seeds

8%
Daily Value

Pregnancy

Fat

Fat - Fats are absolutely required for the body to absorb fat-soluble vitamins A, D, E, and K. Further, dozens of processes critical to infant development and energy storage rely on this macronutrient.

10
grams

From Nuts and Seeds

10%
Daily Value

Pregnancy & Lactation

Prebiotic Fiber

Prebiotic Fiber - Fiber greatly enhances mineral absorption, both for calcium and magnesium. Furthermore, good bacteria feed off prebiotic fiber and can help promote regularity.

8
grams

From Plant Roots

32%
Daily Value

Pregnancy and Lactation

Digestion
Ginger

Ginger - Used for ages as a digestive remedy, including against nausea, we include organic ginger in a proprietary anti-nausea blend based on research demonstrating its effectiveness against morning sickness.

N/A

From Organic Ginger Root

N/A
Daily Value

Not Established

Mint

Mint - With calming effects on the digestive system, we include organic mint to alleviate pregnancy nausea.

N/A

From Organic Mint Leaves

N/A
daily value

Not Established

Fiber

Fiber - To aid digestion and reduce risk of constipation, we include fiber from organic plant roots, including Jerusalem artichoke. Furthermore, these compounds promote the growth of healthy bacteria in the gut while mtaintaining an optimum transit time, which promotes nutrient absorption.

8
grams

From Plant Root Fiber

32%
Daily Value

Pregnancy

Vitamin B6

Vitamin B6 - Shown to reduce symptoms of pregnancy nausea at just 1.28mg per day, we include food form B6 at 2.5mg, a safe and optimum dose, to relieve morning sickness.

2.5
mg

From Greens

120%
Daily Value

Pregnancy & Lactation

Whole Food Nutrition for Every Stage

Preconception

Pregnancy

Postpartum

  • 1

    Prepare for the unexpected

    Folate and Choline from leafy greens, cruciferous vegetables, nuts and seeds to prevent neural tube defects

  • 2

    Optimize egg health

    Folate, B12, omega-3 DHA, and antioxidants from greens, algae, and citrus, shown to keep eggs healthy and viable

  • 3

    Support ovulation & early embryonic stages

    Plant-based Zinc and B12, alongside algae-based Vitamin D3 shown to support ovulation and embryonic development

  • 1

    Set a strong foundation

    Gentle food-form iron pairs with vitamin C and ocean-derived calcium, aiding in bone and blood development

  • 2

    Boost Brain Development

    Omega-3 DHA, choline, and iodine from algae, seeds, and kelp provide the foundation for brain and eye development

  • 3

    Reduce risk of pregnancy complications

    Algae-derived Vitamin D alongside plant-based calcium and magnesium reduce risk of dangerous complications like preeclampsia

  • 1

    Mom's recovery

    Eight replenishing nutrients including folate, zinc, and selenium specifically shown to be depleted postpartum

  • 2

    Lactation support

    Nine plant-based nutrients including B1, B2, and iodine alongside sunflower lecithin to promote smooth milk flow

  • 3

    Baby's ongoing development

    Amino acids to specifically promote sustained growth along with kelp-based iodine for brain development

FREQUENTLY ASKED QUESTIONS