Tend Prenatal Bar
“A truly innovative prenatal, built from deep expertise and compassion.
I recommend Tend to my patients, and it's super delicious!”
Dr. Aimee Eyvazzadeh, MDBoard Certified OB-GYNHarvardThe complete prenatal, and the first built from real food. 24 real food nutrients, a handful of pills' worth of nutrition, in a soft-baked bar you'll actually crave. View Nutrition Facts
The Tend Guarantee
Commit to your nutrition, and your baby's, for six months. Subscribe to Tend and stay consistent.
Why six months? Nutrient stores take time to rebuild. A full bone remodeling cycle runs four to six months, and your omega-3 index takes four to five months to shift. Real change shows up on that timeline, not in a week.
We'll take care of your deliveries and support you to help you stay consistent. And if you don't love Tend? You may be eligible for a full refund.
HSA/FSA eligible. Email us after checkout and we'll send an itemized receipt.
- Third-party tested
- PhD-formulated
- Made from real food
Benefits*
- Supports your baby's brain development
- Helps support steady energy through pregnancy
- Supports a strong foundation: bones and blood
What's inside
ACOG-recommended 300mg vegan DHA, food-form choline, folate from leafy greens, and calcium from seaweed. Plus real protein, fat and fiber, because vitamins absorb better with food. View nutrition facts
Recommended usage
One bar, once a day, same time every day. Stack it on a habit you already have, like your morning coffee or the 3pm snack, and it becomes automatic.
- Organic ingredients
- Vegan
- Gluten-free
- Non-GMO
- Third-party tested
Designed for optimal absorption. And enjoyment.
In the season where nutrition matters most, even the fancy prenatals share a synthetic problem:
lab-made nutrients that are poorly absorbed and a chore to take. Until now.
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ABSORPTIONTake with food? It is food.
Vitamins need to come packaged with food-derived macronutrients to absorb. Tend delivers protein, fat and fiber at levels proven to boost nutrient absorption. A pill delivers none.
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NUTRIENT FORMMade by plants, not labs.
Plant-made vitamins have the structure your body's receptors recognize. Studies conclusively show lab-made synthetic versions are retained only half as well. Your body can tell.
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EASY TO STOMACHGoes down easy. Stays down.
Ginger and B6 at the levels ACOG suggests for nausea. No capsule to smell, nothing to gag on. Just a soft-baked bar.
Delivered exclusively from whole foods,
the way nutrients absorb best.
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Organic fruits, vegetables, nuts and seeds, with 4g protein, 6g fat and 4g fiber still attached.
Everything a capsule leaves out.
Organic fruits, vegetables, nuts and seeds, with 4g protein, 6g fat and 4g fiber still attached. That's not a bonus. It's the delivery system vitamins were designed for.
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Head start, built in.
ACOG-recommended 300mg of algae DHA, choline in the form found in food, and folate the way spinach makes it. Three nutrients that do their best work together, in one bite, for the brain you're building and the one you're running on.
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Keeps up with you. Doesn't back you up.
Blood volume rises almost 50% in pregnancy. So: 14mg of food-form iron, 60mg of vitamin C to pull it in, and 4g of prebiotic fiber to keep you regular. Iron does its job without you paying for it.
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Strong to the bone.
330mg of calcium from seaweed, the mineral most prenatals skip because it won't fit in a capsule, plus 4,000 IU of vitamin D3 to put it to work. Baby's bones are built from your calcium. This keeps you stocked.
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The list we're proudest of.
No capsules, no fillers or flow agents, no gelatin, no folic acid, no synthetic vitamins. Vegan, gluten-free, kosher, Non-GMO Project Verified, made with organic ingredients. Every ingredient is on the panel because it has a job to do.
Everything a capsule leaves out.
Organic fruits, vegetables, nuts and seeds, with 4g protein, 6g fat and 4g fiber still attached. That's not a bonus. It's the delivery system vitamins were designed for.
Head start, built in.
ACOG-recommended 300mg of algae DHA, choline in the form found in food, and folate the way spinach makes it. Three nutrients that do their best work together, in one bite, for the brain you're building and the one you're running on.
Keeps up with you. Doesn't back you up.
Blood volume rises almost 50% in pregnancy. So: 14mg of food-form iron, 60mg of vitamin C to pull it in, and 4g of prebiotic fiber to keep you regular. Iron does its job without you paying for it.
Strong to the bone.
330mg of calcium from seaweed, the mineral most prenatals skip because it won't fit in a capsule, plus 4,000 IU of vitamin D3 to put it to work. Baby's bones are built from your calcium. This keeps you stocked.
The list we're proudest of.
No capsules, no fillers or flow agents, no gelatin, no folic acid, no synthetic vitamins. Vegan, gluten-free, kosher, Non-GMO Project Verified, made with organic ingredients. Every ingredient is on the panel because it has a job to do.
They tried to make a better pill.
We left the pill aisle.
| The pill aisle | ||||
|---|---|---|---|---|
| TEND | Ritual | Perelel | Needed | |
| Real-food nutrientsYes, and your body absorbs them | ✓24 nutrients from fruits, veggies, nuts and seeds | ✗12 isolated, lab-made forms | ✗isolated, lab-made forms | ✗isolated, lab-made forms |
| Protein, fat and fiberThe delivery system vitamins depend on | ✓4g protein, 6g fat, 4g fiber | ✗0g protein, 0g fiber | ✗0g protein, 0g fiber | ✗0g protein, 0g fiber |
| CalciumThe mineral that doesn't fit in a pill | ✓330mg, from seaweed | ✗none | ✗100mg, separate pill | ✗none (sold in their 8-capsule version) |
| Iron that won't back you upPlus fiber to move things along | ✓14mg iron + 4g fiber | ✗18mg iron, 0g fiber | ✗16mg iron, 0g fiber | ✗sold separately, taken away from the multi |
| Something you can keep downGinger, mint and B6 in a snack, not a capsule | ✓soft-baked with ginger, mint and B6 | ✗2 capsules | ✗B6 and ginger, but in 4 pills with your largest meal | ✗B6, but in 3 capsules with food |
| Pills to swallow per dayThe daily chore | ✓none, one soft-baked bar | ✗2 capsules | ✗4 pills (2 capsules, a fish-oil softgel, a folate capsule) | ✗3 capsules (6 with their iron and omega-3) |
Studies that shaped Tend
Study descriptions summarize published research; sources available on request. These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
Why we built this
Tend is a marriage: a nutritional scientist and an artist, two daughters, one Los Angeles kitchen. Behzad spent his career studying how food carries nutrition. Hannah spent her fertility journey choking down horse pills that turned out to be mostly synthetic.
We weren't trying to start a company. We just wanted a prenatal that was actually real. Nobody made it, so we did.
Co-founder, formulator, and published author on maternal nutrition in Advances in Nutrition. He built this formula around choline and DHA for baby's brain, and nutrients in the forms food provides. Every claim on this page goes through him first.
FREQUENTLY ASKED QUESTIONS
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.