Tend Prenatal

To mother from nature

Here's the truth. Our bodies absorb nutrients from whole foods better than from pills. And the more nutrients babies get in utero, the better they’re set up for a healthy life ahead.

The tend difference

1

Natural, not synthetic

Whole foods only. No weird ingredients, ever.
2

Grown, not manufactured

25 essential nutrients from the earth, not a lab
3

Snacks, not pills

A prenatal to actually look forward to.

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explore flavors

Peanut Butter Chocolate

$139.00

Lemon Berry

$139.00

Chocolate Sea Salt

$139.00

Why whole foods?

Better absorbed

Real food nutrients for complete absorption, for a healthier mom and a chubby leg up for baby.
More potent

Nutrients packaged with food-based co-factors which greatly enhance their function.
Absolutely delicious

Craveable, snackable–with no pills to swallow. Morning snacks > morning sickness.

Better absorbed

Real food nutrients for complete absorption, for a healthier mom and a chubby leg up for baby.

More potent

Nutrients packaged with food-based co-factors which greatly enhance their function.

Absolutely delicious

Craveable, snackable–with no pills to swallow. Morning snacks > morning sickness.

Better absorbed

Real food nutrients for complete absorption, for a healthier mom and a chubby leg up for baby.
More potent

Nutrients packaged with food-based co-factors which greatly enhance their function.
Absolutely delicious

Craveable, snackable–with no pills to swallow. Morning snacks > morning sickness.

From preconception to postpartum, whole foods are simply superior to synthetic vitamins (and they taste way better, too).

See the science

Why we started Tend

A pill-averse mom, a PhDad and a long pregnancy journey

A long pregnancy journey means a lot of hard pills to swallow. After years of ups and downs and daily vitamins, Hannah and Behzad started questioning the prenatal as we know it. What if it wasn’t a pill at all?

our story

Mothers know best

"A truly innovative prenatal, built from deep expertise and compassion. I recommend Tend to my patients, and it's super delicious!"

Dr. Aimee Eyvazzadeh, MD, Harvard

Board-certified OB-GYN, Mother of four

"A truly innovative prenatal, built from deep expertise and compassion. I recommend Tend to my patients, and it's super delicious!"

Christine Garner, PhD, RD, Cornell

Nutrition professor, Mother of two

“A brilliant idea, to ‘supplement’ pregnancy with actual foods containing nutrients that work synergistically."

Dr. Betsy Salazar, MD, UPenn

Neonatal medicine, mother of two

"A healthy start is one of the best gifts you can give your baby, and Tend provides a unique and delicious way to do just that!"

Dr. Aimee Eyvazzadeh, MD, Harvard

Board-certified OB-GYN, Mother of four

"A truly innovative prenatal, built from deep expertise and compassion. I recommend Tend to my patients, and it's super delicious!"

Christine Garner, PhD, RD, Cornell

Nutrition professor, Mother of two

“A brilliant idea, to ‘supplement’ pregnancy with actual foods containing nutrients that work synergistically."

Dr. Betsy Salazar, MD, UPenn

Neonatal medicine, mother of two

"A healthy start is one of the best gifts you can give your baby, and Tend provides a unique and delicious way to do just that!"

Dr. Aimee Eyvazzadeh, MD, Harvard

Board-certified OB-GYN, Mother of four

"A truly innovative prenatal, built from deep expertise and compassion. I recommend Tend to my patients, and it's super delicious!"

Christine Garner, PhD, RD, Cornell

Nutrition professor, Mother of two

“A brilliant idea, to ‘supplement’ pregnancy with actual foods containing nutrients that work synergistically."

Dr. Betsy Salazar, MD, UPenn

Neonatal medicine, mother of two

"A healthy start is one of the best gifts you can give your baby, and Tend provides a unique and delicious way to do just that!"

FREQUENTLY ASKED QUESTIONS

1. Nutrients from food demonstrate superior absorption due to their unique chemical structures that cannot be replicated by synthetic vitamins.
2. Synthetic nutrients are delivered as isolated compounds, whereas nutrients from food come with additional chemicals, co-factors, and macronutrients that enhance absorption and potency.
3. Numerous side-by-side studies have failed to demonstrate the health benefits of multivitamins compared to nutrients obtained from food.
It's important to note that most multivitamins, including prenatal ones, are composed primarily of these synthetic nutrients.
We urge you to dive in and learn more.

Real food vitamins for moms

The tend difference

Natural, not synthetic

Grown, not manufactured

Snacks, not pills

explore flavors