Our whole new approach

Prenatal nutrition has the power to set the foundation for baby’s lifelong health. But not all prenatals are created equal.
Our Approach

Mothers want all natural everything, so why are synthetic vitamins still on the table?


We wholly reinvented the prenatal based on three fundamental principles of prenatal nutrition, the focus of Behzad's PhD research.

For nutrients and babies, structure matters

We absorb nutrients from foods intuitively — a perfect fit that pills can't match.

babies and nutrients rely on synergy

Like mom & baby, nutrients need each other to thrive — alone, they're never complete.
  • Prebiotic Fiber Enhances Mineral Absorption by More than 60%

    Why it matters

    Calcium and Magnesium levels are critical in forming baby’s bones from the get-go

  • Iron Absorption is Tripled When Consumed Alongside Vitamin C

    Why it matters

    Iron is notoriously poorly absorbed, yet crucial in pregnancy

  • Sunflower Lecithin Boosts Omega-3 DHA Delivery to the Brain

    Why it matters

    DHA delivery to tissues – especially to baby's brain – is essential in the early stages

babies in safe hands

All ingredients in your prenatal reach your baby, but your baby isn't an experiment — so safety means keeping out all that "other stuff".

what we're made of

We were inspired to take an entirely new approach to the ingredient panel: food-based micronutrients (and, for the first time, macronutrients) that promote vitamin absorption and help meet pregnancy's increased needs.

  • Whole Food Vitamins
  • Whole Food Minerals
  • Macronutrients
  • Digestion

Vitamin D3 - In addition to supporting bone health, recent studies have shown that vitamin D at 4000IU reduces the risk of preeclampsia, gestational diabetes, preterm birth, and low birth weight. Even in the sunniest locales, nearly 50% of women are deficient in Vitamin D. 

4000
IU

From Microalgae

667%
Daily value

Pregnancy & Lactation

Whole Food Vitamins
Vitamin D3
Folate
Vitamin A
vitamin c
vitamin e
vitamin k
Thiamin (B1)
Riboflavin (B2)
Niacin (B3)
Pantothenic Acid (B5)
Vitamin B6
Biotin (B7)
Vitamin B12
Whole Food Minerals
Calcium
Iron
Iodine
Magnesium
Zinc
Selenium
Copper
Manganese
Chromium
Molybdenum
Macronutrients
DHA
Protein
Fat
Prebiotic Fiber
Digestion
Ginger
Mint
Fiber
Vitamin B6

Whole Food Nutrition for every stage

Preconception

Pregnancy

Postpartum

  • 1

    Prepare for the unexpected

    Folate and Choline from leafy greens, cruciferous vegetables, nuts and seeds to prevent neural tube defects

  • 2

    Optimize egg health

    Folate, B12, omega-3 DHA, and antioxidants from greens, algae, and citrus, shown to keep eggs healthy and viable

  • 3

    Support ovulation & early embryonic stages

    Plant-based Zinc and B12, alongside algae-based Vitamin D3 shown to support ovulation and embryonic development