Tend Women’s carton and bar
The Tend Women’s bar, unwrapped
Enjoying a Tend Women’s bar
Nutrition Facts

Your prenatal did its job. Now it’s your turn. You asked to be first. You are.

Tend Women’s carton and bar

Tend Women’s: the multivitamin for everything after, in a craveable, soft-baked bar.

72 founding spots · closes October 20
Tend Women’s · Chocolate Sea Salt
$69/mo $79/mo$95Save 27%
For your first 12 months, then $79/mo.
Standard subscription pricing.
  • ✓28 bars (four weekly boxes) each month. $2.46 a day.
  • ✓120 days to decide, or your money back.
  • ✓$2.82 a day.
  • ✓Pause or cancel anytime.
Start at $79/mo
Founding pricing closes October 20, or when the 72 spots are gone.
Founding pricing has closed. Thank you to our first 72.
First orders ship the week of October 12 · Free shipping

Tend Women’s: the multivitamin for everything after, in a craveable, soft-baked bar.

Benefits*
Brain – Supports focus and clarity*
Energy – B-vitamins to convert food into steady energy*
Bones – Sustains bone strength for the long game*
PhD-formulated
Made from real food

Nourished now. Strong later.

Three things nearly every woman runs short on, covered at full strength in one bar a day.
Food for thought. Literally.
BRAIN

Food for thought. Literally.

DHA for structure, choline for communication. The highest levels of both in any women’s multivitamin.

Fewer than 1 in 25 American women gets the recommended amount of choline from food.
Wallace & Fulgoni, Nutrients 2017 (NHANES 2009–2014)
Energy to burn.
ENERGY

Energy to burn.

Every B vitamin at 100% is the machinery. 115 calories of clean protein and fiber is the fuel. Pills only hand you half.

Fatigue affects an estimated 46% of perimenopausal women.
SWAN cohort data, Menopause
Strong to the bone.
BONE

Strong to the bone.

500mg of calcium from red marine algae, with D3, K2, and the protein other calcium products leave out.

More than half of American women over 50 already have low bone mass.
CDC / NCHS, NHANES 2017–2018

The calcium supplement you weren’t shopping for: included.

Osteoporosis feels like a someday problem, but bone is a savings account. Deposits close around 30, pregnancy makes withdrawals, and perimenopause accelerates them.

Everything bone needs to go from food to skeleton. Most brands stop at calcium.
The deposit

500mg from red marine algae — the same red algae the premium bone brands harvest, but delivered as food.

Absorb

2,000 IU riding along to help your intestine absorb the calcium you eat, the clearest step in the chain.

Amplify

A prebiotic fiber that supports calcium absorption through fermentation in the gut.

Utilize

90mcg activating the proteins that put absorbed calcium to work in bone mineralization.

Build

4g supplying the amino acids that build the bone matrix calcium helps mineralize.

Aquamin calcium
Vitamin D3
Chicory-root inulin
Vitamin K2 (MK-7)
Protein

Adequate calcium and vitamin D throughout life, as part of a well-balanced diet, may reduce the risk of osteoporosis.

ONE DELICIOUS BAR, DAILY

Have your chocolate, and eat your vitamins too.

Dark chocolate, sea salt, gooey chocolate chips, soft-baked to fudgy. The treat you reach for on purpose. Guilty pleasure, minus the guilty.

Have your chocolate, and eat your vitamins too.
Hannah & Behzad, founders of Tend
“We built our first prenatal bar for the women we love, in the season that asked the most of them. This one is for every season after. We can’t wait for you to try.”
Hannah & Behzad, founders of Tend
Frequently asked questions

Stay on Tend Prenatal. It’s built for that job.

Shop Prenatal

Strong runs in the family.

Founding pricing: $69/month for your first 12 months, then $79. Ends October 20 or when all 72 spots are claimed.
Tend Women’s is here: $79/month, 28 bars, pause or cancel anytime.
Start at $79/mo