Made by a skeptical scientist for the delight of his discerning wife
When we started trying to have a baby, Hannah struggled to swallow huge, unpleasant prenatal pills.
With a Ph.D in Human Nutrition, Behzad had a problem too: every prenatal vitamin contained artificial, inferior nutrients. Science unequivocally shows that synthetic nutrients are inferior. Why didn’t a truly real food option exist?
So Behzad got to work. More than three years and countless iterations later, the ingredients and label are Behzad-approved. Most importantly, Hannah loves the taste and asks for it on the daily.
We built Tend because we believe that nourishment comes from food, not a lab. We're taking a pass on the synthetic stuff and going back to Mother Nature. Join us.
Hannah & Behzad
With a Ph.D in Human Nutrition, Behzad had a problem too: every prenatal vitamin contained artificial, inferior nutrients. Science unequivocally shows that synthetic nutrients are inferior. Why didn’t a truly real food option exist?
So Behzad got to work. More than three years and countless iterations later, the ingredients and label are Behzad-approved. Most importantly, Hannah loves the taste and asks for it on the daily.
We built Tend because we believe that nourishment comes from food, not a lab. We're taking a pass on the synthetic stuff and going back to Mother Nature. Join us.
Hannah & Behzad
Synthetic vitamins deserve a closer look
A barrage of editorials in the world's top medical journals, including leading scientists from Harvard to Johns Hopkins, all agree - synthetic vitamins provide no measurable health benefits.
Is it surprising that isolated nutrients, made in a lab using harsh chemicals, taken completely out of their natural context, utterly fail to mimic the actions of food?
If your prenatal diet provides the opportunity for nourishment that can lead to lifelong health for your baby, it's time for a holistic, natural approach.
Is it surprising that isolated nutrients, made in a lab using harsh chemicals, taken completely out of their natural context, utterly fail to mimic the actions of food?
If your prenatal diet provides the opportunity for nourishment that can lead to lifelong health for your baby, it's time for a holistic, natural approach.
Nature’s original form – food
An isolated nutrient is like a single musical note. Alone, it loses its potency.
Foods, on the other hand, contain unique nutrient forms alongside hundreds of cofactors and enzymes that work together synergistically – a complete symphony.
Beyond meeting nutrient requirements, groundbreaking research shows that prenatal diet confers lifelong benefits to baby, like improved IQ and reduced risk of cardiovascular disease and dementia.
That’s music to our ears.
Foods, on the other hand, contain unique nutrient forms alongside hundreds of cofactors and enzymes that work together synergistically – a complete symphony.
Beyond meeting nutrient requirements, groundbreaking research shows that prenatal diet confers lifelong benefits to baby, like improved IQ and reduced risk of cardiovascular disease and dementia.
That’s music to our ears.
Expertly crafted for life’s most precious stage
We provide women a delicious, enjoyable way to tend to self and baby.
Our formulation, created by co-founder Dr. Behzad Varamini (Ph.D. Human Nutrition, Cornell University) was painstakingly developed over 3 years, solely from foods, and vetted by MDs, PhDs, and RDs with specialized training in maternal and child health.
Every Tend ingredient is rooted in proven science, straight from the source.
Our formulation, created by co-founder Dr. Behzad Varamini (Ph.D. Human Nutrition, Cornell University) was painstakingly developed over 3 years, solely from foods, and vetted by MDs, PhDs, and RDs with specialized training in maternal and child health.
Every Tend ingredient is rooted in proven science, straight from the source.